Importance of Directory Submission For Real Estate Companies

Promoting your website should be the paramount concern of real estate companies who wish to have a successful business on the Internet. The millions of potential property investors on the Net would not be useful for your venture if they don’t know that your website exists. One way to achieve success for this enterprise is through directory submissions.

What Is Directory Submission?

Directory submission is one form of Internet marketing. Submitting links of your site to Web directories or submission of articles with links embedded into its content is one way to make sure that your page will stay on top of search engine listings to achieve a wider online coverage.

Web directories can be easily viewed as online yellow pages. These sites contain links to different websites. Links are placed according to their category, as well as sub-categories. Directory submission entails submitting your links to these sites to achieve a wider presence on the World Wide Web.

Aside from your site being made accessible to a lot of consumers who frequent Web directories, these online yellow pages also serves another purpose — to increase your page rank.

Keep in mind that keywords alone are not enough to achieve a good placement in search engine results, specifically on the first page. It is necessary for your website to have a good page rank value for a higher standing in these sites. Since your links exists on Web directories on the Internet, you can be sure that each one you place will give your page rank a much needed boost.

Real Estate And Web Directories — Directory Submission For A Good Business

Search engines are not the only method used by property buyers and investors to look for a residential or commercial unit to purchase. Web directories offer a perfect environment for these online individuals for a quick and easy lookup.

Sites submitted to online directories are sorted according to their specific category and sub-category. Most of the categories are real estate properties sorted according to their location, either by region or cities. Sub-categories for these entries may fall under the type of real estate — like condos, retail commercial units, single family homes, and so on.

So instead of sorting out hundreds or thousands of sites in search engine results, individuals can easily look for the best choices available on the Web by visiting online directories under the category the fits perfectly with his or her needs.

Implementing directory submission for the productivity of your online real estate company is a sound Internet marketing strategy. Not only will you achieve a good online coverage, this method guarantees your site’s accessibility to millions of property buyers on the Internet; as well as increasing your placement in search engine results while your page rank value improves with each link you submitted online. — Real Estate Directory Submission

How to Value Real Estate Companies

The last few years saw property prices go through the roof. Three factors that impact property price are cost, interest rate and income levels. Given the fact that in India, the shortage of residential units is approximately 19 million, demand side will never be an issue. Reduction in interest rates and tax incentives for home loan repayment drastically increased the affordability and demand of residential properties after 2005. And as supply lags behind the demand for residential properties, prices logically rose drastically. Similarly, growth in IT and ITES sector and organized retail sector resulted in increase in commercial property prices.

Driven by soaring commercial and residential property prices, valuation of real estate companies also increased dramatically. Some investors consider the size of ‘land banks’ as a key parameter for investing in realty companies, and give little importance to margins and execution time taken to complete these projects. The major pitfall of this approach is that even loss making companies will be valued highly, despite having poor fundamentals.

While size of land banks held do provide indication about expected growth of a real estate company’s revenue, investors should also consider certain ratios specific to this industry. Operating margin and Return on Capital Employed should not be ignored as they provide valuable insight into a realty company’s operating efficiency. Also, since realty projects have long gestation period, it is important to understand how the company is financed. Hence, debt to equity and working capital to sales are very important ratios to be applied while analyzing such companies.

Investors who value real estate companies based on the total land held use ‘best price per square foot’ method to value the land size, experts opine that since it tends to ignore the risks involved, using ‘normalized price per square foot’ or ‘profit per square foot’ are more appropriate methods. According to some experts, Price to Earnings ratio and Price to Sales are appropriate methods for valuing real estate companies.

One major shortcoming of valuing land banks for determining the value of real estate companies is that there is no standard price which can be used. Moreover, land prices defer widely from location to location. Using higher values per square feet will tend to overvalue companies.

Transaction of Property Through a Real Estate Company

When it comes to transaction of property, even the wisest, boldest, smartest and the ‘know it all’ becomes nervous. After all you wish to make either a great investment or a profitable sale. Property matters are always stressing. Yes, they do cost your peace of mind. The process of selling and buying of property is complex as well as tiring. There are subtle fears and doubts’ regarding everything till the deal is not done. When selling a property your ultimate goal is to complete the sale at a profitable price and hand over your property in the right hands. When buying a property you aim to get a property which satisfies your needs at an affordable and right price. But how to do that?

The long and tiring process

Lets us first talk about how to sell your property yourself. The first obvious step is to know the market value of your property and then set a price which is convenient to you. The next move is to get a buyer. But, how? Put hoardings, pamphlets and banners to advertise your property and tell people it is for sale. Inform your acquaintances that you wish to sell your property as they might get you buyers in their contact. Buyers will approach you when they get to know that your property is for sale. They will check your property and if they are impressed by your offer they will buy your land/ house. Then comes the paperwork which concludes the deal. When buying a home, you need to collect info about properties for sale either from advertisement on different platforms or from friends and family. Visit the property and check it in the next step. Then comes the negotiation for price with the seller and the purchase concludes with paperwork.

Why you need an agent?

Well! All this might sound easy, but it is not buyers have to wait for the type of property they want for long. Sellers too have to wait as long as 6 months on average to find the right customer. Even the legal work required in papers makes it mandatory for you to visit Law attorneys dealing with property matters, making the process all the more cumbersome. It is exactly here real estate companies and agents come to your aid.

Perks of contacting a Real Estate Company

Many a times you need to buy/ sell homes in a hurry. Like if you have got transferred to a new place you would like to sell your previous home quickly and buy a new one as soon as possible. As already mentioned the process of transaction of property is complex and time taking. But this tiring burden can be reduced to a great extent when you contact and associate with a real estate company or agent. They have all information about which house is for sale at what price and who are people looking for a house in what location and at what price. So you see the first work of finding and waiting for customers when you wish to sell your property is eliminated. When looking to purchase a house you don’t need to hunt anymore. Your property agent will let you know. Not only they end the hunt, but also assist you with legal paperwork relating to the deal.